BBC: The Creative Brain How Insight Works (2013)

09/07/2015
The Creative Brain: How Insight Works

The Creative Brain: How Insight Works

Today, scientists are using some unusual techniques to try to work out how these moments of creativity – whether big, small or life-changing – come about. They have devised a series of puzzles and brainteasers to draw out our creative behaviour, while the very latest neuroimaging technology means researchers can actually peer inside our brains and witness the creative spark as it happens.

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